Self-paced, and built to be finished. Each one ends with a written brief you can act on or hand to whoever edits your site — not a folder of notes you will never open again.
One HTML file each. It opens with no internet, on a phone or a laptop, and there is no login and nothing to cancel.
You come up when someone searches your business name. You do not come up when they search the job and the town. For a trade, a clinic or a shop with a Google listing and a website.
Read the first line of your service page out loud. A stranger still cannot tell what they would be paying for. For a consultancy, a practice or an agency selling past its own town.
The two businesses get opposite instructions, and telling which is which is the first lesson of each. For an agency, a freelancer, or anyone with two of their own.
Fourteen people who do this for a living, on the record. Twenty-one sessions of the Rank and Convert Summit 2026, sorted into an order and cut down to the part that applies to one business at a time. Every instruction carries the name of the practitioner it came from and the timestamp where they say it, so you are never taking my word for anything.
If customers come to you from nearby, it is the Fix Kit. If they could be anywhere, it is the Sprint. If you look at more than one business, take both.
$39 for both, instead of $54.