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FOR D2C BRANDS WITH A PRODUCT READY TO SELL

I know my product is good.

I need ads that make people see why.

We turn your product’s strongest selling angles into video ads, manage the Meta tests, and use what we learn to plan the next batch.

See how we’d help my brand

Tell us about your brand. Our team will review the fit and share the relevant next step, with scope and pricing before you decide.

Buyer thinking → creative production → Meta testing

STEP 1 OF 4Your main problem
What’s the main thing you want help with?
Looking at the right service?

A few details help us review the fit. You’ll see scope and pricing before deciding.

Our team will review your application and reply within one business day.

SELECTED CONSUMER BRAND EXPERIENCE

QuellConsumer brand
CRAVISTACandles · positioning
CSTE DirectIn-house business

SEE THE THINKING BEHIND THE WORK

A product fact needs a reason to matter.

Two buying situations can give the same product two different creative briefs. Here’s a simple candle illustration.

CONCEPT 01 · END OF THE WORKDAY

Close the laptop.
Change the room.

The buyer’s moment: work is over, but the room still feels like work.

The creative: laptop closes, candle enters the scene, the room takes on a different mood.

What to test: whether this buying situation makes the product more relevant than a feature-led opening.

CONCEPT 02 · HOUSEWARMING GIFT

A small gift.
A thoughtful reason.

The buyer’s moment: choosing something for a friend’s new home.

The creative: the same candle, introduced through the occasion and the person receiving it.

What to test: a different reason to consider the product, with the offer and product facts kept consistent.

Original illustrative creative concepts, not client results or testimonials. Product claims and final concepts are checked against the actual brief before production.

HOW THE WORK CONNECTS

From the message
to the next decision.

01

Find the reason to care

One product, a clear buyer and a believable sales argument. We use your product facts and approved claims—not a list of generic AI hooks.

02

Turn the idea into ads

Voiceover, AI-presenter and story formats, with concepts and meaningful variations. Your feedback comes back in one consolidated round.

03

Own the test and the next move

The creative and Meta work sit together. We track what shipped, what happened and what we should test next.

WHAT’S INCLUDED

A defined scope.
A clear way of working.

  • Buyer and product messaging brief
  • Creative concepts, scripts and production
  • 40 finished videos per service month, including concepts and variations
  • Meta campaign management for the agreed scope
  • A monthly delivery plan and clear testing log
  • One consolidated revision round per batch

The service month begins at agreed kickoff after inputs are ready. Setup can occupy the first week; the monthly volume is the delivery commitment.

BEFORE YOU DECIDE

The questions worth asking.

Will this just look like obvious AI?

The brief and quality review matter more than the tool. We use the format that suits the product and show you the style before you commit. AI-generated personas are not passed off as genuine customer testimonials.

Do I need to keep filming content?

Original filming is not part of the standard package. We use agreed product assets, permitted footage and AI-generated formats. Founder-led HeyGen production is separately scoped.

What if the ads don’t sell?

We don’t guarantee sales or ROAS. We agree the work, testing approach and prerequisites, then review actual outcomes. Product economics, offer strength and the purchase experience still matter.

Is it a long contract?

The starting structure is a one-time implementation fee plus the first service month upfront, followed by optional monthly continuation. You see the private written scope and price before accepting.

Tell us where things are stuck.

See how we’d help my brand